Fitness Experience Manager


Responsible to:

General Manager

Job Purpose:


This is a great opportunity to be part of a change culture within our evolving brand ‘Everlast Fitness Clubs. A key personality and influencer within the team, the Fitness Experience Manager delivers the member retention systems within our clubs ensuring that the member experience is engaging and rewarding each and every time.

The Fitness Experience Manager is a pivotal influencer of the Group Exercise Schedule, Small Group Training and Member Programming in collaboration with the Personal Training model, you will work with the management team, reporting directly to the General Manager.

If you want to be part of taking a good fitness product to a great fitness product, then this could be the job for you!

Need to be:

Qualified to a minimum of NVQ level 2 in Fitness Instruction or equivalent.

Need to have previous experience of Group Training preferably in either the studio and or on the gym floor.

Of high competency and possess confidence to instruct members in taking part in group training sessions.

Of strong leadership ability, able to build great relationships with members, freelance Instructors, Personal Trainers and Fitness Coaches.

Driven and ambitious with a keen desire to learn and implement new and exciting fitness strategies on the gym floor and in group training.

A change agent, utilising the strong relationships built with key personnel and therefore able to implement new products and initiatives as and when required.

Able to drop into operational key holder duties as and when the business requires.

A role model for health and fitness and be able to articulate and demonstrate all associated products

Commercially aware, with the ability to understand fitness as a business, change and react to an everchanging landscape in the industry.

Flexible with shift patterns.

Need to Act:

With confidence and enthusiasm creating an engaging fitness experience for all members.

With a positive attitude and be solution focused, especially during challenging times.

In a manner demonstrative of a strong leader, always taking full ownership and accountability of the overall fitness product and leading by example with a positive mindset.

With resilience and tenacity, to be able to change the approach and never give in.

With courage, taking complete ownership and accountability of all set KPI’s.

Be an influencer over key personnel to ensure they are all heading on the same path.

Main Duties and Responsibilities:

To create a commercially viable group fitness timetable offering an attractive variation of group training (whether studio or gym based).

To manage group fitness to a weekly budget, adapting and growing the group fitness timetable through internal training and development of key personnel and managing timetable cost reductions through seasonal and situational periods.

To be an ambassador for signature group training products by being a ‘train-the-trainer’, coach and leader of these products.

To increase secondary revenue by driving new PT leads to the Rental Trainers and assist with helping them deliver exceptional training programmes and sessions for their clients.

To improve product and health and fitness competency levels of all colleagues enabling every member of staff to engage with members, prospects and guests resulting in improved member retention.

Engage with every member and signpost them to the products we have on offer, driving secondary revenue streams whilst creating member habits and adherence to the club.

To deliver exceptional sales tours to prospects and guests whilst achieving higher than average conversion rates.

Deliver member welcome sessions to new members and guests whilst positively influencing conversion rates into group training, studio training and member retention strategies (paid and unpaid).

Deliver as a minimum, 5 group training sessions per week

Build strong relationships both influencing freelance instructors whilst also managing their performance.

Carry out routine instructor performance reviews to make sure that they are creating engaging member experience each and every time.

Take the appropriate action with any underperforming classes ensuring capacity and cost per head KPI’s are being met.

Ensure that class cancellations are effectively managed and a substitute class provided where necessary

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